LAW FOR LICENSED PREMISES IN HOSPITALTY MANAGEMENT Essay

LAW FOR LICENSED PREMISES IN HOSPITALTY MANAGEMENT - Essay Example Moreover, this will also negatively affect the goodwill of the hotel and affect the brand value. In this context, the hotel industry of Manchester has a perfectly competitive market and thus people have their personal choices to choose the hotel according to their preferences and value for money (M.E.N Media, 2014). A hotel may provide wrong or misleading information to the customers in certain aspects including food labelling, prices of the food, and alcoholic strength among others. A hotel may also convey wrong and faulty information to customers through improper labelling for greater profitability (TTB, 2014). Very often it can be found that the hotels sell their products providing wrong information in their labels. Such as, they claim that their foods are fat free or cholesterol free to grab the attention of customers. However, in reality the scenario is completely opposite and therefore the hotel is misleading the customers with wrong information by following unethical practices. Moreover, it is also necessary for the hotels to proper label alcoholic beverages regarding the accurate percentage of alcoholic content. Majority of the times it is observed that the alcoholic beverages are labelled with much lower alcoholic content than the realty, which is completely unethical. The hotels are a lso seen providing misleading information to the consumers about their hotels through advertisements to increase its profit (Jpost Inc, 2014). In order to provoke the customers and attract them, the hotels often exaggerate the amenities that would be actually provided to the customers or the food items that would be available in those hotels. In the present day context, advertisement through social sites is another form of misleading customers by providing lucrative offers and images of the hotels, which may not be true. Moreover, the hotels often mislead customers by