Integrated Marketing Communications Report ( Iphone 5s ) Research Paper

Integrated Marketing Communications Report ( Iphone 5s ) - Research Paper Example With the passage of time, Apple aims become more direct with its customers through expanding its business internationally and target a larger number of audiences (Hunt 2010). The change in the preference of the customers has lead the company to adopt different and innovation non-traditional marketing techniques advertising their product. However, market segmentation and trends prevailing in the targeted audience are predominating factors to stimulate Apple’s marketing strategies for iPhone. This Integrated Marketing Communication Report mainly focuses on the choices and marketing strategies of Apple for sales and promotion of i5s (Wilcox 2014). In order to assess marketing strategies of iPhone 5s number of print advertisements from Australian local magazines and newspaper has been used to develop understanding about the marketing techniques of iPhone 5s. In addition, several non-traditional advertisements have also been used develop understanding about the marketing strategies of iPhone 5s. Customer’s preferences, behavior and brand image is also been analyzing in the report for in-depth understating of Integrated Marketing Communication of iPhone 5s. Current marketing communication methods of iPhone 5s have been analyzed in the paper in order to develop future recommendation for marketing strategies of iPhone. Apple iPhone 5s is a sixth generation touch screen smartphone developed by Apple Inc., it has been preceding in the iPhone 5c (Wilcox 2014). iPhone 5s is featured with the different designs that included the different colors of the phone, aluminum based body with thinner and lighter weight than the other mobiles with a wider A6 system on chip, 64 bit architecture, fingerprint identity sensor, faster camera, LTE support, wide range of applications and updated version of iOS 7. iPhone 5s has launched with the different colors, Gold, Silver and Space Grey that is