Analyzing Global Products through the example of the H & M and Zara Essay

Analyzing Global Products through the example of the H & M and Zara industry - Essay Example This is done to avoid delays and over dependence on a particular country and less production within the system. The firm works with middlemen to offer the best to its consumers. The organization also considers the consumers using the product, and then it considers the middlemen who are the retailers and wholesalers that sell the products to consumers, and get feedback from the consumers. H&M level of product adaptation- packaging, pricing, promotion and ways of distribution Using the middlemen, the firm buys the right items from the suppliers and the right market. H & M has a creative experience in design and markets that considers fashion and textile. The company aims at working with the economical minds of its consumers. Distribution is the process of getting the organizations products to the consumers, and a channel of marketing that distributes the products around the market. The firm has a well distribution channel, and that it depends on the IT system to enable it work efficien tly in that it makes use internet strategies to improve on its production and development of garments. Lastly, the firm has a cooperate culture that works in harmony to make sure efficient sales of its products (Saminather, 2007). The firm distributes its products through direct sales that include those made to the beauty therapists, beauty pallor, supermarkets, and shops in town. Direct selling to the consumers allows the organization to be in charge of its prices, get responses from the clients, and take charge in the presentation of the products to the consumers. These direct sales make them sell their products to different consumers from different background. When the organization sells to retailers, they sell product directly to the retailers and the... The H & M industry is a Swedish industry that outsources the non core operations. The firm, a clothing industry, does not own any factory. The industry buys its products from a chain of suppliers that supply them with cloths. The Zara Company is the contradictory of H & M Company that also deals with cloths, and it is the first growing industry in Spain. The firm is owned by Spanish Inditex group. Zara has developed a unique business model and it has vertically merged the retailers; controls every step of the value chain, and it mainly outsources garments with a longer shelf/ fashion life. H&M business model focuses on outsourcing and Zara Company uses in-house model to increase its production. The business level entails the management directors, panel of directors, and business staff. The management function is to classify the delegation and goals of the business, establish what roles the company must be in charge of apportion of assets to the different enterprise areas of the company, and devise and execute strategies that extend over the businesses. The business level entails the leaders of the particularized business. Company leaders’ responsibility is to explain broad statements of intention at the business level into tangible strategies for particularized businesses. The two companies used the business level to implement their strategies that led to their success. The practical level consists of the business leaders of exact production operations. They build up practical strategies that aid the execution of the company and company -level strategic aims. They offer nearly all the new ideas that make it likely for the company and business -level wide-ranging managers to prepare strategies.