Innocent smoothies Assignment Example | Topics and Well Written Essays - 500 words

Innocent smoothies - Assignment Example Innocent’s mini-kiosks were some of the few food outlets in the Olympic park offering healthy food alternatives to the millions of attendees. The company also ran a two-week campaign called ‘Tweet for A seat’ prior to the start of the Olympics (Eleftheriou-Smith, 2012). This was intended to have the fans regenerate the advertisements by tweeting pictures of the company’s products to their followers. In the campaign, Innocent called on its Twitter followers to suggest whom they wanted to take with them to the Olympics and the reason for a chance to win a seat for two. The campaign followed a decision by the company to scrap off its scheduled promotion through which it aimed to improve the sale of Olympic tickets. Smoothie had worked to be the official smoothie and juice sponsor of the Olympics. Before the start of 2012 Olympic, Innocent launched a healthy living campaign, which encouraged people to kick off the year with healthy lifestyles (Eleftheriou-Smith, 2011). The company features one retired athlete, Kris Akabusi in its video advert clips and billboards with a message to encourage people to get back into fitness through exercising. It gave away free day passes to the gyms of virgin active all over Europe (OReilly, 2014). Although this campaign was not geared to promoting the Olympics, it helped the company generate more revenue clocking 200 million pounds the following year. The company’s promotional campaigns have always focused on marketing its products as the best alternative healthy foods in Europe. It prompts people to focus on their health and watch their diet. Its tagline ‘tastes good, does good’ is meant to appeal to the buyers to buy the products and feel the tastes and effects of the product. By appealing to the healthy lifestyle, the company brands itself as the only one offering alternatives to longer living. This is a moral appeal